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From Customer Retention to a Holistic Stakeholder Management System

Softcover - 9783642096068
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Hardcover - 9783540774297
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Hardcover - 9783540774297
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Beschreibung

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses.

Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.

Living a Vision

Living a Vision

Details

Verlag Springer Berlin
Ersterscheinung 06. November 2010
Maße 23.5 cm x 15.5 cm
Gewicht 347 Gramm
Format Softcover
ISBN-13 9783642096068
Auflage Softcover reprint of hardcover 1st ed. 2008
Seiten 203