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Softcover - 9783030136604
90,94 €
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Beschreibung
Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.
Governance and Implementation in Central-Eastern European Regions
Governance and Implementation in Central-Eastern European Regions
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 10. Juli 2019 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 468 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783030136574 |
| Seiten | 250 |
Schlagwörter
Business Strategy and Leadership, Financial Services, Finanzenwesen und Finanzindustrie, International Business, Internationale Wirtschaft - Internationales Management, Marketing, Marketing und Vertrieb, Regional and Spatial Economics, Regionalstudien / Internationale Studien, Strategisches Management, Wirtschaftspolitik - politische Ökonomie
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