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Beschreibung
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.
Comparisons between Sport and Enterprise
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | November 2012 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 385 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349351503 |
| Auflage | 1st ed. 2013 |
| Seiten | 286 |
Schlagwörter
Business Strategy and Leadership, Economics, Industrien und Branchenstudien, Industries, International Business, Internationale Wirtschaft - Internationales Management, Management, Management und Managementtechniken, Organisationstheorie und -verhalten, Organization, Strategisches Management, Wirtschaftswissenschaft
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