Everything from a Single Source

Winter sports destinations base their attractiveness mainly on the existing environment that enables different kinds of winter sports as leisure activities. Accordingly, environmentally sustainable management is one of the main challenges for future oriented destinations. This research sets out to explore the interdependency between the achievement of an environmentally-sensitive development and the organizational structure of the destination management. Therefore, the antithetic models of corporate vs. community model form the frame for the qualitative research. To obtain partial answers to the question whether the concept 'everything from a single source' improves environmentally sustainable development, the Swiss destination Laax/Flims/Falera and the Swedish destination Åre are analyzed regarding their management structure and their environmentally-sensitive development. A new theoretical construct related to this analysis of corporate models in winter sports destinations provides a framework for further research on what kind of management structure in winter sports destinations will lead to a superior performance in terms of environmentally-sensitive development.