Essential Statistics for Enterprise Research

This book is designed for entrepreneurship and Business students and for those involved in planning and executing research of their own. This book does not attempt to cover all the different statistical techniques, but to expose the fundamentals of statistics. Only the most commonly used statistics are covered. It is designed to get students and researchers started. Depending on your research questions and your data, hopefully this book will give you the confidence to tackle statistical analyses calmly and sensibly, or at least without too much stress. Many of the problems students experience with statistical analysis are due to anxiety and confusion from dealing with strange jargon, complex underlying theories and too many choices. Unfortunately, most statistics courses and textbooks encourage both of these sensations. This book translate statistics into a language that can be more easily understood and digested.