Entrepreneurship

Over the years, entrepreneurship has become very important for the economic and social development of countries, for the reason of generating profits and exploring the need for segments for a specific public. In this way, there are countless ways of undertaking and adapting business to current problems or opportunities, exploring creativity in innovating products or services. Along with entrepreneurship there is Entrepreneurial Intention, which works as a metric of how much an individual is capable of undertaking, it works as a personal projection that aims at the actions and goals of one's own business to be developed in the short and long term.Another very important concept for entrepreneurship is Entrepreneurial Orientation, which consists in elaborating strategies for business management, using practices, methods, and decision-making to manage business, always aiming at innovation in a competitive way. In this context, the present work proposes, through a case study, an evaluation of how much the University stimulates entrepreneurial orientation in its students.