Election Media Coverage and Citizens Voting Behavior

The problem whether the media influence voting behaviour during the election campaign is analysed through this work. It is important mainly because of the fact that media coverage hypothetically can influence people and their preferences regarding voting choice. The importance of the relationship between media and elections is examined over period since the growth of media. This particular relationship was examined since 1940s and with the growth of awareness regarding media ethics and professional journalism. An important segment for this particular work is ethnicity and media influence because of the complicated structure of BiH. The main issue of the election campaigns coverage by daily newspapers lies in their unethical, unprofessional and biased approach which can be reflected twofold toward political options, parties and their candidates and the electorate. Two periods among which is distance of eight years shows interesting indicators which can be perceived similarly but at the same time differently with regard to the results of the elections.