Autorenfreundlich Bücher kaufen?!
Beschreibung
This study focuses on effects of sponsorships that result in formation or change in perception of consumer about a product or a brand, attitude towards the sponsored product or brand and related decision making in terms of buying and usage of product. The results were concluded after carrying out a thorough survey on random sample of people through questionaires and results were compiled in SPSS Data analysis
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 01. Juni 2016 |
| Maße | 22 cm x 15 cm x 0.4 cm |
| Gewicht | 96 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659896446 |
| Seiten | 52 |
Schlagwörter
Bekannt durch
