EFFECT OF ONLINE ADVERTISING ON CONSUMERS AN ANALYSIS

William Bernbach once said, "The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things in a creative way" (Robert,2013).

This quote explains very clearly what advertising used to be for and how it used to work. When advertising first started, the goal of marketers was to sell as many products as possible to make as much money as possible. People bought products because they were useful. But this way of thinking about advertising is very old. Now, marketers' main goal is to build brands so they can keep customers for longer instead of making as much money as possible.