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Effect of consumer design perception on brand equity

Effect of consumer design perception on brand equity

von Abhishek Mishra
Softcover - 9783659873997
87,90 €
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Beschreibung

"My overall comment is that this represents an excellent work and I wish to congratulate Abhishek for this. The methodology used is very insighful and innovative, specially the use of gamified depth interviews. There is throrough rigor in every stage specially literature review, to development of constructs as well as final implications. Development of desing percpetion scale is an original contribution." Dr. Sharad Sarin (XLRI Jamshedpur)

A smartphone perspective

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 12. April 2016
Maße 22 cm x 15 cm x 2.2 cm
Gewicht 548 Gramm
Format Softcover
ISBN-13 9783659873997
Seiten 356