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Beschreibung
E-Marketing helps with increasing the competitiveness of enterprises through quality and supply chain. It represents the work approach that enhances competitiveness at the small and medium-sized enterprises. This book seeks to explore how product development techniques under E-marketing influence the level of competitiveness of small and medium sized enterprises. Furthermore, the book examined how E-Marketing tools help in improving pricing priorities, and determine how E-Marketing influence distribution methods. This book will also seek to know the effects of E-Marketing strategies and how it relates with marketing mix as well as the level of competitiveness of business.
The Effect of Electronic Marketing Mix on Competitiveness - an Empirical Study of Small and Medium Sized Enterprises
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 10. September 2019 |
| Maße | 22 cm x 15 cm x 1.5 cm |
| Gewicht | 364 Gramm |
| Format | Softcover |
| ISBN-13 | 9786200308832 |
| Seiten | 232 |
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