E-commerce and E-marketing

This book focuses on the methods and mechanisms of e-commerce and e-marketing, the foundations and the important role of international electronic companies in this vital and digital field. The spread of digital economy and information and communication technology is deployed with e-commerce and e-marketing applications. Thus, digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. This study aims to show that marketing and advertising campaign management have contributed positively and increasingly since the nineties until now to attract targeted customers and to increase the sales of electronic products. Therefore, this type of marketing and management of promotional campaigns of social media via social networks or via email marketing have a direct impact on Internet users through the effects of electronic advertising.