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Drivers for store choice: Impact on store patronage & its antecedents

Drivers for store choice: Impact on store patronage & its antecedents

von Deependra Sharma
Softcover - 9783330055575
69,90 €
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Beschreibung

The book explores the various factors which influence the visitor's decision about store selection(organized versus unorganized).Further,it discusses the impact of these factors on customer's satisfaction,loyalty and store patronage.The findings are quite interesting and provides new insights about the phenomena.They will of significant implications not only for the practitioners but also for the academicians.

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 02. Mai 2017
Maße 22 cm x 15 cm x 1.3 cm
Gewicht 340 Gramm
Format Softcover
ISBN-13 9783330055575
Seiten 216

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