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Disinformation Attacks On Businesses

Disinformation Attacks On Businesses

von Uwe Wolff
Hardcover - 9783658514068
69,54 €
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Beschreibung

Disinformation has become one of the most dangerous threats to modern businesses. In this book, communications expert Uwe Wolff reveals how false narratives, digital smear campaigns, deepfakes, bots and state-sponsored influence operations are used to damage companies, manipulate markets and erode public trust. Through real-life case studies and explanations, Wolff demonstrates how these attacks work and why they spread so quickly. Most importantly, he provides practical strategies for the early detection and rapid response to such attacks, as well as long-term protection of corporate reputation. A concise and essential guide for executives, PR teams, legal advisers, and anyone responsible for safeguarding an organization in today’s high‑risk information environment.

The Dark Business of Fake News & Co. and How to Combat it

Details

Verlag Springer Fachmedien Wiesbaden GmbH
Ersterscheinung 06. August 2026
Maße 23.5 cm x 15.5 cm
Gewicht 510 Gramm
Format Hardcover
ISBN-13 9783658514068
Seiten 203

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