Weitere Formate
Softcover - 9783031071539
53,49 €
Autorenfreundlich Bücher kaufen?!
Beschreibung
This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation. The content covers both changes in the relationship between the company and its customers and a potential paradigm shift among leading companies. The findings suggest that a shift from traditional mobility management to a more customer-centred management perspective is both widely accepted and increasingly necessary. Nevertheless, the inclusion of services that are not primarily concerned with overcoming spatial distances is considered to be less attractive.
Given its scope, the book will be of interest to researchers and professionals who are involved in digitalisation in the mobility service industry.A Survey-based Expert Analysis
A Survey-based Expert Analysis
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 22. Juli 2022 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 319 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783031071508 |
| Seiten | 81 |
Schlagwörter
Automotive Industry, Customer Relationship Management, Dienstleistungsgewerbe - Gastgewerbe, Digital Marketing, Fahrzeug- und Transportindustrie, IT in Business, Kundendienst, Online-Marketing / Social Media Marketing, Services, Unternehmensanwendungen, Wirtschaftsmathematik und -informatik - IT-Management
Herstellerinformationen
Bekannt durch
