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Beschreibung
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
Branding and Business Models in Jeopardy
Details
| Verlag | Springer Berlin |
| Ersterscheinung | 02. Oktober 2014 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 417 Gramm |
| Format | Softcover |
| ISBN-13 | 9783642544002 |
| Auflage | 2015 |
| Seiten | 257 |
Schlagwörter
Biowissenschaften - allgemein, Business Strategy and Leadership, Humanities and Social Sciences, Ingenieurswesen - Maschinenbau allgemein, Interdisziplinäre Studien, Life Sciences, Marketing, Marketing und Vertrieb, Mathematik und Naturwissenschaften, Physical Sciences, Strategisches Management, Technology and Engineering
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