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Beschreibung
The reputation of traditional marketing techniques as an essential component of corporate success has declined in recent years. This book, already in its second edition, offers a practical approach to value-oriented management, serving as the basis for practical training for students of marketing management while at the same time offering valuable insights for professionals working in the field.
Einführung in das prozess- und wertorientierte Marketingmanagement
Details
| Verlag | De Gruyter Oldenbourg |
| Ersterscheinung | 27. Mai 2015 |
| Maße | 24 cm x 17 cm |
| Gewicht | 1217 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783110426816 |
| Auflage | 2., vollst. überarb. und erw. Aufl. |
| Seiten | 534 |
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