Autorenfreundlich Bücher kaufen?!
Beschreibung
This book summarizes, then expands current theories in brand-loyalty and -devotion while introducing a way to explore quantitative studies. In collaboration with Elisabeth A. Pichler and Andrea Hemetsberger, the author translates an extensive qualitative questionnaire into a useful and efficient tool. He successfully optimizes a set of questions to quantify the level of brand devotion in customers and gives insight on the direct relation to profitability.
Measuring, quantifying and understanding brand devotion in customers
Details
| Verlag | AV Akademikerverlag |
| Ersterscheinung | 12. Februar 2013 |
| Maße | 22 cm x 15 cm x 1.1 cm |
| Gewicht | 256 Gramm |
| Format | Softcover |
| ISBN-13 | 9783639463729 |
| Seiten | 160 |
Schlagwörter
Bekannt durch
