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Softcover - 9789811951282
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Beschreibung
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
Studies in Marketing
Studies in Marketing
Details
| Verlag | Springer Singapore |
| Ersterscheinung | 02. Januar 2023 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 888 Gramm |
| Format | Hardcover |
| ISBN-13 | 9789811944567 |
| Seiten | 564 |
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