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Softcover - 9783031129643
53,49 €
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Beschreibung
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.
The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
A Non-technical Practitioners' Guide
A Non-technical Practitioners' Guide
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 06. Oktober 2022 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 582 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783031129612 |
| Seiten | 257 |
Schlagwörter
Computer-Anwendungen in den Sozial- und Verhaltenswissenschaften, Customer Relationship Management, Data Analysis and Big Data, Datenbanken, e-Commerce and e-Business, E-Commerce: geschäftliche Aspekte, Einzel- und Großhandel, Innovation and Technology Management, Kundendienst, Management: Innovation, Trade and Retail
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