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Beschreibung
This book helps to familiarise the various E-CRM services that is provided by the banks to their customers and to check at what extent the customers were aware about E-CRM services provided by the banks. Through E-CRM adoption it helps the banks to serve their customers from anywhere at any time. This book also focuses on the perception of customers towards the E-CRM and whether the bank is successful in customer retention and loyalty measures through E-CRM? Did it help the bank to make their customers more loyal?
A Comparative study of SBI and ICICI banks
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 13. September 2021 |
| Maße | 22 cm x 15 cm x 0.7 cm |
| Gewicht | 179 Gramm |
| Format | Softcover |
| ISBN-13 | 9786203930122 |
| Seiten | 108 |
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