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Beschreibung
This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 17. Juli 2025 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 721 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783031904967 |
| Seiten | 348 |
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