CUSTOMER SERVICE

This study, together with a credit cooperative of Patos de Minas, has the objective of analyzing the way in which it carried out its customer service and see if it was effective in the same. Making use of a methodology based mainly on bibliographic research as a support for the achievement of the objective that guides the development of this work, one can conclude that the need to provide a quality service is present in the various sectors of today's society, being the same responsible for considerably increasing the level of customer satisfaction, the most important piece in any type of business. Briefly, a quality service awakens in the customer the desire to return to the company and to indicate it to other people praising their satisfaction of having their needs and expectations exceeded. However, satisfying a customer shows itself to be a challenge that requires organizations to organize themselves in order to work together with customers seeking to listen to them and understand them to see what they expect from them, making it possible for them to transmit confidence and security to improve their satisfaction.