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Softcover - 9781349344420
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Beschreibung
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
How the 5 Senses Influence Buying Behavior
How the 5 Senses Influence Buying Behavior
Details
| Verlag | Palgrave Macmillan US |
| Ersterscheinung | 13. März 2013 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 471 Gramm |
| Format | Hardcover |
| ISBN-13 | 9780230341739 |
| Auflage | 2013 |
| Seiten | 185 |
Schlagwörter
Business Strategy and Leadership, Economics, Innovation and Technology Management, Management, Management und Managementtechniken, Management: Entscheidungstheorie, Management: Innovation, Marketing, Marketing und Vertrieb, Operations Research and Decision Theory, Strategisches Management, Unternehmensforschung, Wirtschaftswissenschaft
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