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Beschreibung
Determining Customer Satisfaction has been a paradox since long. This book is an effort to explore the determinants of customer satisfaction for automobile industry using sample from Bangladesh. Results have shown a significant positive relationship of Product Dimensions and Service Dimensions with overall customer satisfaction for TATA ACE, one of the most selling vehicles of the country. A strong recommendation in favor of After Sales Service has also given in this book.
A Case Study of TATA ACE
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 05. Dezember 2012 |
| Maße | 22 cm x 15 cm x 0.6 cm |
| Gewicht | 137 Gramm |
| Format | Softcover |
| ISBN-13 | 9783845439563 |
| Seiten | 80 |
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