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Customer Relationship Management

Customer Relationship Management

von Smitha Sambrani und Srinivas Muthe
Softcover - 9786204986418
103,90 €
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Beschreibung

Apparel, one of the basic necessities to cover the body has leaped to fashion and lifestyles with growing advancement in human civilization. The growing demand of apparel for clothing as well as fashion consciousness among various socio-economic background of population around the world and in India is linked with the success of the apparel retailing sector it leads to Special Brand Apparel stores to satisfy the customer. Customer Relationship Management has drawn a considerable attention of the earlier researchers. While reviewing the literature on CRM at Brand apparels, few studies have been found available that analyze how Customer Relationship Management functions in retail market.

A Study on Select Brand Apparels

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 04. August 2022
Maße 22 cm x 15 cm x 2.2 cm
Gewicht 548 Gramm
Format Softcover
ISBN-13 9786204986418
Seiten 356

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