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Customer Perception Influence

Customer Perception Influence

von Rachael Macharia
Softcover - 9786202815697
26,90 €
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Beschreibung

The climate change effect on African continent has not been severe in the last decade. Today, there are serious effects that are felt and affect the African countries economies. Kenya in particular, has experienced great floods and droughts in the northern part of the country and change of rainy seasons in the highlands. It is that time when the country engages every other organization (both corporate and non profit organizations) in the environmental conservation practices. This book addresses the practices that corporate organizations can employ in order to change the customer perception and give satisfaction to customers as they conserve the environment.

On the Relationship Between Green Marketing Practices and Customer Satisfaction

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 23. September 2020
Maße 22 cm x 15 cm x 0.5 cm
Gewicht 119 Gramm
Format Softcover
ISBN-13 9786202815697
Seiten 68