Customer Awareness and Service Quality

The last two decades have seen the emergence of Islamic banking as a viable banking system. Since 1971, Islamic banks have continued to grow in size and in numbers. The main mission of these banks has been the achievement of social and economic development through the delivery of financial services in line with the principles and teaching of Islam. This study is designed to identify the profile and banking habits of Islamic bank customers as well as their awareness, usage, perceived importance and degree of satisfaction with the current products and services provided by the Islamic banks. This was a survey-based research and was conducted through a questionnaire, which was distributed among 230 account holders of various branches of Islamic banks in Pakistan through convenient sampling method.