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Beschreibung
Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.
Strategic Implications for Telecommunication Companies
Details
| Verlag | Springer Fachmedien Wiesbaden GmbH |
| Ersterscheinung | 20. Februar 2015 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 271 Gramm |
| Format | Softcover |
| ISBN-13 | 9783658088262 |
| Auflage | 2015 |
| Seiten | 190 |
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