CREATIVITY, INNOVATION AND ENTREPRENEURSHIP

There have been various studies on the determinants of entrepreneurship. Part of the romanticism of entrepreneurship is the thought that entrepreneurs are creative, innovative, go-getters, risk takers, driven. All of that implies a high self-esteem and determination. In reality, having a clear understanding of creativity, innovation and entrepreneurship allows managers of institutions and corporations, as well as individual, manage each area differently to get the best results. This book presents innovative practices of leaders in business creativity and innovation not followers. The good thing about them is that they are all women. The lesson to be learnt in this book include the fact that all problems are opportunities, and the larger the problem, the grander the opportunity. Readers will discover the reason why it is necessary to get people out of their comfort zone in order to encourage creative problem-solving.