Autorenfreundlich Bücher kaufen?!
Beschreibung
In 2009, 30% of men regularly used a facial in France, compared to 4% in 1990. The growth of this segment is 8% per year on average, which is double the cosmetics market. What are the factors that explain the transformation of this market? I have chosen to focus on a socio-cultural approach by analyzing the evolution of male consumer behavior. It is indeed this evolution that leads cosmetic brands to develop new marketing strategies to better seduce their customers.
Marketing issues of a socio-cultural phenomenon
Details
| Verlag | Our Knowledge Publishing |
| Ersterscheinung | April 2023 |
| Maße | 22 cm x 15 cm x 0.4 cm |
| Gewicht | 96 Gramm |
| Format | Softcover |
| ISBN-13 | 9786205900055 |
| Seiten | 52 |
Schlagwörter
Bekannt durch
