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Consumer Satisfaction in Automobile Industry

Consumer Satisfaction in Automobile Industry

von Hossein Miladian
Softcover - 9783659350719
79,00 €
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Beschreibung

Automobile markets are suffering from such competition. They have to believe consumers as the core concept of their business; consumer satisfaction is what guarantees the future of the automobile market and it is achievable by an adoption between their services / products and the consumers¿ needs. The purpose of this study is to provide a better understanding of the satisfaction levels among consumers and how manufacturers can improve their product (automobile). To reach this purpose we have studied different models.

To Provide a Better Understanding of the Satisfaction Levels Among Automobile Consumers

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 22. Februar 2013
Maße 22 cm x 15 cm x 1.5 cm
Gewicht 369 Gramm
Format Softcover
ISBN-13 9783659350719
Seiten 236