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Consumer Perception of Product Risks and Benefits

Consumer Perception of Product Risks and Benefits

Softcover - 9783319844213
246,09 €
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Hardcover - 9783319505282
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Weitere Formate

Hardcover - 9783319505282
246,09 €

Beschreibung

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts:  Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility. 


Details

Verlag Springer International Publishing
Ersterscheinung 21. Juli 2018
Maße 23.5 cm x 15.5 cm
Gewicht 925 Gramm
Format Softcover
ISBN-13 9783319844213
Auflage Softcover reprint of the original 1st ed. 2017
Seiten 596

Schlagwörter

Experimental Economics, Gesundheitspsychologie, Health Psychology, Market Research and Competitive Intelligence, Marktforschung, Psychological Methods, Psychologische Methodenlehre, Public Health, Public Health und Präventivmedizin, Sozialforschung und -statistik, Statistics in Social Sciences - Humanities - Law - Education - Behavorial Sciences - Public Policy, Verhaltensökonomie

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