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Beschreibung
Ever thought marketing is a boring subject? Think again! Purchase behavior of young consumers is always very interesting to investigate and this book is no different. The battle between heart and brain has just entered online shopping store environment. Let's compare how online purchase behavior differs from traditional store purchase behavior considering the impact of consumer emotional intelligence.
Perspective of Young Consumers
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 18. Oktober 2017 |
| Maße | 22 cm x 15 cm x 0.8 cm |
| Gewicht | 185 Gramm |
| Format | Softcover |
| ISBN-13 | 9786202063432 |
| Seiten | 112 |
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