Consensus as Key Success Factor in Strategy-Making

In strategy-making senior executives consider the alignment between organizational goals and the personal goals of individual actors as key for company performance.

Bianca Willauer shows the importance of consensus-building among the members of the top management team for an organization's adaptiveness and market success. Empirical data from 298 German Strategic Business Units of different industries are used to test the developed research model. Of particular interest is the empirical evidence that consensus limits the negative impact of political behavior within strategy implementation while serving as a system of checks and balances in the case of conflicting interests between the diverse functions.