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Softcover - 9783031353871
181,89 €
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Beschreibung
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
A Multidisciplinary Approach
A Multidisciplinary Approach
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 31. August 2023 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 796 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783031353840 |
| Seiten | 362 |
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