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Softcover - 9789811342929
106,99 €
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Beschreibung
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.
Exploring the World's Largest Demographic
Exploring the World's Largest Demographic
Details
| Verlag | Springer Singapore |
| Ersterscheinung | 23. August 2018 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 433 Gramm |
| Format | Hardcover |
| ISBN-13 | 9789811089916 |
| Auflage | 1st ed. 2019 |
| Seiten | 230 |
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