Chase MasterCard QuickPort for Small Business

Project Report from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 90, , language: English, abstract: JP Morgan Chase is a global leader in the banking industry because of their

focus on innovation. They offer added value to their business customers in a variety

of ways such as ¿web site-building software, simplified e-billing services, business

surplus marketplaces, small-business leasing, document storage, and investment

services¿ (Global Finance 2001). It is no surprise that Chase would approach not

only their credit company, MasterCard, but also another leader in financial services,

Intuit QuickBooks when developing their new small business credit card product,

QuickPort for Small Business.

QuickPort for Small Business is a completely new way for small business

owners to keep track of their expenses using their debit and credit accounts in

conjunction with the QuickBooks software they already use and love. The product is

a MasterCard that has flash memory embedded. Business owners can directly sync

the information gathered by the card throughout the day with the QuickBooks

software installed on their computer by simply plugging the card into any USB port.

Other important features allow business owners to tie the cards to payroll accounts

and other QuickBooks functions they already use while cutting down on man hours

that would otherwise be used to hand enter data into the program.