Change Management for Marketers

This trailblazing book teaches marketers how to create and implement sustainable change management for marketing transformations. Shapiro shares an innovative approach with strategies, processes, tools, analogies, examples, quotes and ideas from the best-of-the-best marketers. The ideas in the book place people at the heart of a marketing transformation with topics including:Overcoming the 70% failure rate of transformations

Revealing why marketers are uniquely qualified to lead change

Mitigating internal fears of change

Creating an emotional connection to engage colleagues

Journey mapping change management for internal employees

Actioning change management with no additional budget

Choosing the right stakeholders for your cross-discipline team

Optimizing change management to sustain marketing transformations