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Beschreibung
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
7 Habits of Iconic Brands
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 22. Oktober 2009 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 365 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349368440 |
| Auflage | 1st ed. 2009 |
| Seiten | 219 |
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