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Beschreibung
Etymologically, object/ob-jectum means "what is opposed to us". Identification processes connecting individuals and corporations at a global level are turning "objects" into "belongings". Branding today means to manage collective fictions and to generate relevant corporate mythologies. Branding for Star Counters is a cross-disciplinary handbook for students, researchers and marcom professionals that investigates strategic communication with tools provided by anthropology, psychoanalysis, and cultural studies.
Details
| Verlag | EME éditions |
| Ersterscheinung | 02. Dezember 2020 |
| Maße | 21.5 cm x 13.5 cm x 1.7 cm |
| Gewicht | 364 Gramm |
| Format | Softcover |
| ISBN-13 | 9782806637239 |
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