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Beschreibung
Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Vienna, language: English, abstract: This bachelor thesis should give an overview of brand personality, as an important part of
branding. Going through historical periods before the 20th century up to present day, I will try
to present the development of brand personality through different phases. The main focus of
this bachelor thesis will be on Aakers model of brand personality, as she was the first author
who developed brand personality scales.
Details
| Verlag | GRIN Verlag |
| Ersterscheinung | 08. Oktober 2011 |
| Maße | 21 cm x 14.8 cm x 0.3 cm |
| Gewicht | 51 Gramm |
| Format | Softcover |
| ISBN-13 | 9783656019831 |
| Auflage | 2. Auflage |
| Seiten | 24 |
Schlagwörter
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