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Brand, Label, and Product Intelligence

Hardcover - 9783030958084
181,89 €
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Softcover - 9783030958114
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Weitere Formate

Softcover - 9783030958114
181,89 €

Beschreibung

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods. 

Second International Conference, COBLI 2021

Second International Conference, COBLI 2021

Details

Verlag Springer International Publishing
Ersterscheinung 29. März 2022
Maße 23.5 cm x 15.5 cm
Gewicht 571 Gramm
Format Hardcover
ISBN-13 9783030958084
Seiten 258

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