Body image satisfaction. Influence of social pressure and media exposure

Master's Thesis from the year 2019 in the subject Communications - Media Economics, Media Management, grade: 95.0, GC University, language: English, abstract: Extending present research, the study inspected the relationships between media content exposure and the awareness and internalization of the Pakistani cultural expectations and standards for thinness. It is also about the level of body image satisfaction among Pakistani young females and media and social pressures adopting these standards.

This research study efforts to fill up the literature gap present in discipline of mass communication regarding the factors that impacts the way Pakistani young female¿s reaction to the body image satisfaction, and adds discussion of the media influence on how young females view their bodies in general.

Based on prior findings, the current study hypothesized that the three theoretical constructs or risk factors in the development of body image dissatisfaction i.e. awareness, internalization and pressures have facilitated the relationship between media exposure and body image disturbance among Pakistani young females. The perceived pressures are the pressures from media content and society (family and peers).

The main purpose of this study was to have a close examination of media exposure, awareness and internalization of the Pakistani norms, expectations and standards for thinness presented on media, pressures from media and society to adopt these standards, and their relationship with Pakistani young female¿s body image dissatisfaction.