Blockages to Controlling Climate Change

Climate disruption is about money and the fight for financial hegemony. This is also true for the state, which collects a tax on every liter of gasoline consumed around the world, but also for the private sector, which earns hundreds of billions of dollars in profit per year. Global warming is a wicked problem. The only way to fight it effectively is to allow multinationals and corporations the opportunity to make more money in the energy transition than they are used to making in the exploitation of fossil-based and fossil-derived industries. Thus this paper summarizes the constraints to eradicating global warming, using the concept of positioning in mixed marketing to analyze the role of this product in the global economy, its contribution to the shaping of our consumer societies, and its impact on climate change.