BASIC ENTREPRENEURSHIP

This book explores prevailing issues facing entrepreneurs as they attempt to create a sustainable competitive advantage through entrepreneurial activities. Modern entrepreneurs find themselves in a fast-paced, highly threatening, and increasingly global environment which forces them to continually redefine their markets, restructure their operations, and modify their business models. The abilities to think and act entrepreneurially and to innovate are becoming an increasingly important source of competitive advantage. In spite of widespread recognition of the imperative for entrepreneurs to behave entrepreneurially, most entrepreneurs struggle in these efforts. Entrepreneurial management focuses on rapid growth as the top priority, accepts the risk attendant with this growth philosophy, and implements flat organizational structures with multiple informal networks. The course will cover the entrepreneurial imperative for entrepreneurs, the unique nature of entrepreneurship, and the levels and forms of entrepreneurship in established organizations.