Artificial Intelligence & Services Marketing

This book offers an in-depth analysis of the impact of artificial intelligence (AI) in the service sector, providing theoretical perspectives and practical advice for managers and researchers. It explores key technologies such as intelligent automation, machine learning and deep learning, and their role in optimizing processes and personalizing services. The book also examines the evolution of jobs under the impact of AI, looking at scenarios of complementarity or replacement. It also looks at the integration of service robots and the enhancement of the customer experience. Finally, it proposes strategies for the ethical adoption of AI and for anticipating its social and economic challenges. An indispensable guide to navigating the transformations of the service sector in the AI era.