Application Videos in the Recruiting Process

Seminar paper from the year 2018 in the subject Leadership and Human Resources - Recruiting, grade: 1,0, Technical University of Munich (Chair of Corporate Management), language: English, abstract: New forms of applications are emerging with the introduction of image-based communication

in the application process. The trend of application videos hast the potential to reduce costs and

risks for organizations among other considerable opportunities, but this application type has not

been popularly implemented by organizations in their recruiting processes yet. However, there

is practically no scientific research on the use of these videos and whether (and to what degree)

applicants accept this application trend. For this term paper, applicants¿ aversion to application

videos and potentially related constructs are empirically examined via an online survey with a

sample of students from all over Germany. Results show relatively high aversion to application

videos among the participants but there are differences depending on the students¿ fields of

study. Correlation analysis reveals a weak negative correlation between video technology ac-

ceptance and aversion to application videos. Furthermore, aversion to application videos is

positively correlated with participants¿ risk aversion whereas no significant correlation with job

application experience was be found. This term paper emphasizes that applicants¿ aversion to

application videos is substantial and should therefore be carefully considered in the adoption

of this trend. It represents continuation of research on e-selection solutions and builds a sound

starting point for future research on application videos.