An Assessment of Risk Tolerance Level Among Equity Investors

There are so many investment avenues available at different levels of risk. The selection of investment avenues or instruments depends on their risk level or capacity. The level of risk capacity is different from investor to investor. The investors decide their level of risk by considering numbers of Demographic factors like age, education, gender, marital status, occupation, Socioeconomic factors like number of dependents, annual income, total wealth, liabilities, Housing owner, economic expectations, Attitudinal factors like self esteem, type A/B personality and other factors like number of years associated with equity market, financial knowledge, regularity of investment, investment decision etc. The impact of these factors is different to different investors. The study used to financial advisor and personal financial planner for assessment of risk tolerance level of their clients. It is important for them to analyze demographic socioeconomics, attitudinal and other characteristic and offer them the products which are most suitable to them. The portfolio manager can construct appropriate portfolio for their clients by assessing investor¿s risk profile.