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Beschreibung
The research study aimed at investigating the customer's attitude, perceived risk and trust in the adoption of online banking. The research study concluded that customer attitude, perceived risk and trust have a significant positive impact on the adoption of online banking. Correlations and regression investigation were utilized to determine the underlying relationship between independent and dependent variables. The outcomes revealed that it has a significant positive effect on the adoption of Online banking services (OBS).
A STUDY OF CUSTOMERS' ATTITUDE, PERCEIVED RISK, AND TRUST IN THE ADOPTION OF ONLINE BANKING
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 17. Januar 2022 |
| Maße | 22 cm x 15 cm x 1.4 cm |
| Gewicht | 346 Gramm |
| Format | Softcover |
| ISBN-13 | 9786204735498 |
| Seiten | 220 |
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